A practical path for every stage
Start Where Your Business Is
Every business does not need the same first step. You may need a clearer offer, a stronger brand, a new website, dependable Website Care, or better tools for visibility and follow-up.
Choose the stage that matches the business now. DWS can explain what is working, what is missing, and what should come next.
- 1
Start
Clarify the business, message, brand, and basic materials.
- 2
Build
Create a new website or improve the one customers already see.
- 3
Care
Keep the website hosted, protected, updated, and supported.
- 4
Grow
Add visibility, CRM, review, analytics, print, and selected marketing support.
Choose your current need
Explore Services
Open the stage that matches your current need. Services and prices outside an approved website plan are quoted separately.
For businesses that need greater clarity before or alongside website work.
Start — Build the Foundation
Build a clearer foundation with practical help for the business offer, message, visual identity, materials, and selected administrative setup steps.
- Business services and offer
- Plain-language messaging
- Logo and visual identity
- Business materials
- Administrative business-setup assistance
Clarify what the business does, who it serves, where it works, and why a customer should take the next step. Messaging work may include service descriptions, offer clarification, and plain-language website direction.
Branding may include logo development, color and type direction, brand standards, business cards, and selected customer-facing materials. Full branding packages are separately priced unless a written proposal says otherwise.
Administrative support may include Georgia LLC filing assistance, EIN application assistance, and general setup checklists. The exact work, filing fees, information required, and client responsibilities are confirmed in writing before work begins.
Logo development, full branding, extensive copywriting, LLC and EIN assistance, business plans, filing fees, and custom business materials are separately priced unless the written proposal includes them.
Dykes’ Webshop provides administrative business-support services and is not a law firm, accounting firm, or tax-preparation service. Clients remain responsible for reviewing and approving submissions and should consult a licensed professional for legal, accounting, or tax advice.
For businesses that need a new website or improvements to an existing website.
Build — Build or Improve the Website
Build a professional customer-facing website with clear services, a mobile-friendly layout, and easy ways to call, text, or send an inquiry.
- Website planning
- Design and development
- Mobile-friendly layout
- Clear service information
- Contact forms
- Call and text links
- Google Analytics setup
- Local on-page search setup
See Full Pricing and Plan Details
Website Build is the one-time project work. It includes planning, design, development, mobile layout, approved page and feature setup, testing, and launch within the selected plan.
Local on-page search setup organizes titles, descriptions, headings, page structure, internal links, business information, and plan-specific service or location content. DWS does not guarantee search rankings.
Every plan includes a clear customer contact path. Starter includes a basic contact form, call link, text link, and email notifications. Growth and Authority add plan-specific form fields, location support, or approved integrations.
New DWS websites include basic Google Analytics 4 setup. The client owns the Analytics property. DWS creates the website tracking connection, installs the tag, enables enhanced measurement, sets up basic form, call, and text events where technically supported, confirms that Analytics is collecting data, and receives management access.
Page limits and included features depend on the selected plan. Additional pages, landing pages beyond the plan allowance, advanced tracking, custom graphics, complex integrations, ecommerce, booking tools, and third-party software may require a separate quote.
Extensive copywriting, extra pages, complex forms, ecommerce, booking systems, advanced Analytics, advertising tracking, custom automation, complex CRM work, custom AI chat, paid software, and services outside the written plan are quoted separately.
For clients who need hosting, maintenance, support, reports, and minor edits after launch.
Care — Website Care
Website Care keeps the website hosted, protected, monitored, updated, backed up, and supported.
- Managed hosting
- SSL
- Security monitoring
- Basic uptime and website-health monitoring
- Backups
- Applicable website software and security updates
- Technical support
- Minor edits
- Written reports
Every Website Care Plan includes managed hosting, SSL, security monitoring, basic uptime and website-health monitoring, backups, applicable website software and security updates, and technical support.
Minor edits are changes to existing text, links, and pictures within the current page layout. Picture edits may include replacing, cropping, resizing, compressing, and optimizing client-supplied images.
Minor edits do not include new pages, new page sections, layout redesign, new forms, new features, major copywriting, custom graphics, new integrations, or marketing campaigns.
Starter includes up to 15 minutes per month. Growth includes up to 30 minutes per month. Authority includes up to 60 minutes per month. Unused time does not roll over.
Starter receives a quarterly written Website Action Report. Growth receives a monthly Website Action Report. Authority receives a monthly Website and Visibility Action Report.
Reports may include website-health observations, a Google Analytics summary, lead-path observations, issues requiring attention, prioritized recommendations, and minor implementation completed within the plan allowance.
Website Care does not include new pages, redesigns, new forms, new features, major copywriting, new integrations, marketing campaigns, advanced automation, third-party software fees, or services outside the written plan.
For businesses ready to add services beyond the primary website.
Grow — Visibility and Business Tools
Add the visibility, follow-up, reporting, and business tools that fit the next goal. These services are separately priced unless a written proposal says otherwise.
- Google Business Profile
- Reviews and reputation
- CRM
- Google Analytics for existing websites
- Print and promotional products
- Selected marketing support
Setup and Optimization is $249 with a DWS website or $349 standalone. Active Care is $99 per month for active DWS Website Care clients or $149 per month standalone. Additional locations are $199 setup and $79 per month for care per location.
The client remains the primary owner of the Google Business Profile. DWS receives manager access for approved work. Clients should not send account passwords through ordinary email or website forms.
DWS monitors reviews and prepares professional response drafts. DWS may post responses only when the client has approved the response process in writing and has granted the required Google Business Profile manager access.
DWS does not promise rankings, a specific number of reviews, or a specific rating.
EspoCRM is the standard supported CRM. Setup begins at $699. CRM Hosting and Care begins at $79 per month. SuiteCRM or another platform requires a custom quote after technical review.
Basic Google Analytics 4 setup for an existing website is $199 one time. Ecommerce, booking, advertising, tracking across more than one website or booking system, and connecting website activity to CRM results are quoted separately.
DWS can quote business cards, flyers, shirts, magnets, lettering, and selected contractor materials. Price depends on design, size, quantity, production method, shipping, and approved specifications.
Review management, social media management, blog writing, email marketing, advertising campaigns, and other ongoing marketing work are separately priced and offered only under a written scope.
One connected customer path
How the Services Work Together
The starting point may be Start, Build, Care, or Grow. The goal is the same: help customers recognize the business, understand the services, trust what they see, and take a clear next step.
DWS explains the recommended order in plain language. You do not have to buy every service, and you do not have to begin at the same stage as another business.
- 1Start with clarity.
- 2Build the customer path.
- 3Care for what is online.
- 4Grow with the right tools.
Your next step does not have to be complicated
Not Sure What Your Business Needs Next?
During a Free 15-Minute Contractor Growth Review, we will briefly discuss the business, the current online presence, and the result you are trying to achieve.
You will receive a practical recommendation for the next step.
Already know what you need? Request a Quote.